Sweeter Than Sunshine Instagram Campaign

PCC has an annual citrus promotion, Sweeter Than Sunshine, to celebrate and bring attention to the many varieties of citrus available. The goal of this campaign was to highlight a select handful, calling attention to the unique qualities each possess.

The ask was to be lively and fun while still fitting in with the brand voice and campaign guidelines. After several iterations, I came up with a vintage cartoon style that played well with the engraving style illustrations that PCC uses in its brand. I worked closely with a copywriter in honing in on the personalities and appearances of the citrus, and chose to bring them to life through animations.

I enjoyed working on this project very much, as the parameters pushed my illustration style and explorations with animation!