The Wing

The Wing Luke Asian Art Museum—shortened to The Wing in 2010—is the only pan-Asian Pacific American community-based museum in America. This fictional rebranding focuses on its emphasis on community and culture while taking into account the desire to appear modern and established. The style of the logo is meant to allude to traditional seals used in parts of Asia.

This fictional rebranding included a responsive website that’s clean and airy, utilizing neutral greys with the red-orange found in the logo. Elements were kept minimal to bring attention to the art and photography.