Urban Herbivore

Urban Herbivore is a fictional salad dressing with a name that’s meant to be fun to say! The goal was to capture the essence of the product’s name, so I chose to illustrate an herbivore donning something urban—a deer with boots, and the series would feature different combinations of herbivores and footwear! The target consumers are parents and children who are looking for a flavorful dressing and something lively on the shelf.